‘The Go Karting’ track at GET Arena, Lagos was transformed into a colourful, and vibrant space playing host to the launch event with over 3,000 guests excited to meet #TheSpecialOne – Guinness Africa Special. Burna Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping the crowd hyped and energised anticipating the excitement of the night. Super star DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the night with his amazing talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos. #TheSpecialOne party had earlier toured the cities of Port Harcourt, Abuja, Enugu, Benin and Ibadan. Made of Black ambassadors, Olamide and Phyno were present and in their element and the crowd went wild, especially when they performed Iranu Abacha together. Olamide even lost his shoes to the excited crowd! Olamide and Enimoney also took the fun a bit higher when they performed Oyadab getting everyone to pose with their Guinness Africa Special. Speaking at the Lagos event, the Portfolio Manager for the Guinness brand, Liz Ashdown said Guinness Africa Special is the first new innovation from Guinness in 10 years and was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them. According to her, “This product is special because everything from the packaging to the liquid, to the advertising is truly African. The natural extracts were grown in African soil. The Ankara harp and pattern on the packaging proudly projects African routes and the beer has been tailored to young people’s tastes and at a price they can afford at just N200!”
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